Cherie was raised in Polk County, WI in a Catholic family and has two sisters. Her family started Indianhead Glass when she was in middle school and she was able to learn the commitment and hard work it takes to own and operate a family-owned business from an early age. She graduated from Unity in Balsam Lake and after earning her Travel-Management business certificate, enjoyed a career in the wholesale travel industry, where she met her husband, Brett.

Cherie and Brett have been married 27 years and have two children; Jacob, a 2020 graduate of the University of River Falls, and Maria will be a senior at the University of Wisconsin Stout. After Jacob was born, she left the travel industry and joined Indianhead Glass as the auto glass Sales Manager, which allowed her a successful career and the ability to be home with her family every night. After Maria was born, they decided they wanted to raise their children in the same small-town environment that they grew up in, so they moved back to Western Wisconsin, and have lived in the Somerset area for 19 years.

Following their faith, the Link family believes in helping others and providing a loving and safe home for kids through foster care was one way they were able to give back. The drug epidemic and mental health issues are growing all over Western Wisconsin and our state, and Cherie intends to find solutions, not just talk about the problems. We need a lifeboat for our hurting families, providing early intervention, local resources and strengthening our communities with a strong economy for our families to thrive.

Cherie and Brett started a retail store in Somerset selling gifts, home décor, women’s apparel and accessories, and repurposed furniture in 2015 and in 2018 they had an opportunity to expand to a second location in Prescott. Owning a small business has reinforced Cherie’s desire to ensure our government is working for us, not over-taxing our local businesses and creating burdensome regulations. We need to offer competitive careers to give our technical and college graduates reasons to stay in Western Wisconsin and raise their families here.

With one child being a UW graduate and one currently enrolled, she is grateful for the teachers, staff and education they experienced in the Somerset School District. We are blessed to have strong public and private schools in Western Wisconsin. Our local schools are committed to student safety and we need to guarantee the districts have the tools to safeguard our children while preparing them for their next chapter. Cherie is acutely aware of the rising costs of post-secondary education and the burden it is putting on families and students. Our future workforce needs the skills to have a successful career, however we need to ensure that can be achieved without insurmountable student debt. Our legislators have worked to control college tuition in our UW system, and we need to bring additional focus to the growing work skills gap and limited workforce in our trades. Cherie will be an advocate for our fabulous university and technical college system.

Cherie’s unique experience as a business owner, foster care provider and mother of two children, one graduated and one attending a UW school, provides her the insight to faithfully serve the 10th Senate District. “I have a passion for families succeeding, my constituents can depend on me and this message will be carried forward from Western Wisconsin to Madison!”

Cherie has volunteered for a variety of community activities, including:


Professional Associations and civic organizations: